Sensum integrates emotional response reporting into any media and is universally compatible with a wide range of platforms and devices. The company behind Sensum is called Filmtrip, and they are not new to this kind of thing.They made a video to demo Pulse Sensor sending data wirelessly over XBee, a moble app, controlling Xbox Kinect, and fading theatrical lighting over DMX512.
In this demo we are able to see how pulse rate can control a strobe light. Which basically is a part of my project.