Where/Why Mapping?

I started to think of the places that video mapping is used or who is using it and why. Very successful brands are using project mapping for their commercial videos or actually doing a live video mapping projection outdoor. People get strucked by it because it is very new technique that is been started to used and making the audience feel surprised/confused(in sense of 2d-3d) is always a good advertisement idea. H&M, Adidas, Audi, Merccedes are examples of the companies that used in their ads.


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