Plutchik & Emotion / Project Process

Since Wacom inkling is unable to capture and transmit the drawings to the computer I got a bit depressed of my project. Then I thoughts on what I have in my mind that are,

  • Quotes from Hitchcock movies
  • Plutchik’s 8 Basic Emotions Theory

The 8 basic emotions;











The 8 advanced emotions;

Optimism (anticipation + joy)

Love (joy + trust)

Submission (trust + fear)

Awe (fear + surprise)

Disappointment (surprise + sadness)

Remorse (sadness + disgust)

Contempt (disgust + anger)

Aggressive (anger + anticipation)

At the first point with doodle and layout in association to feelings, I was concerning about the visual language.  Since I don’t have “doodles” right now, I thought why not I deal with emotions by typographic examination. I really could imagine how I could design a quote about “anticipation” in terms of use of typeface and representation. I would be great challenge for me. Also I can integrate color of Plutchik’s emotions in to my designs. I can interact emotions and they could construct another feelings and another quote design. So from what doodle really says in terms of visual language can be transformed to typography and its expressive forms. That way, I can design both the interaction and the design of the quotes according to express emotions. I can also use the images of Hitchcock’s images from movies. Design wise, the project will deal with the interaction between the look of type and what type actually says. As second step, I will design the interaction between emotions (quotes) and what they emerged.

A research on emotion recognition in typography / Erik Spiekermann – Stop Stealing

For an example for anticipation Helvetica can be used? Comic Sans for disgust, the most alienated typeface of the history? Then every character of the Hitchcock’s movie characters can be associated with the design of the quote.

Which medium I can use?

  • Video / Kinetic Typography
  • Parallax

“To avoid any misunderstanding, let’s clarify what the terms “visual language” and “verbal language” mean. In professional graphic design, visual language refers to the meanings created by the visual appearance of both text and image. In this article, the term “visual language” refers to the character and significance created by carefully selected typography. Verbal language is the literal meaning of words, phrases and sentences.”

“The font, case, scale, color and positioning all suggest a considerably more distant and hesitant meeting.”

Quotes, colors, emotions all data that I have can be used in this project.


I will learn, how make a typographic design according to emotions.

I will learn how to interact my separate designs.

I will learn how to make a parallax website which is totally new to me.

  • Using the data that I already
  • This project gives me the opportunity to choose my medium



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